Like a storyteller, Echakhch endeavours to achieve a sound balance between form, technique and the message she wishes to convey. As is the case in most of her works, the apparent neutrality of a minimal approach implodes by the simple use of an object imbued with a sociological and cultural charge. Here the deliberate act of the effacement and dissolving of the writing conceals what seems to be a reaction to the distressing contents of the news which we are constantly subjected to by the daily press, as well as the desire to eradicate it by one means or another.
Through this gesture, which is both poetic and conceptual, the artist thus makes material the indifference in which the incessant information overload of our digital era tirelessly flows out, itself disappearing into the void. She confronts us with a sensorial reality which is no longer controlled by reason and is hence tragically shallow. The disappearance of meaning shifts memory towards a timeless dimension and provokes a strange feeling of grief, of an inevitable ambivalence, which oscillates between anger, sadness, resignation and hope.